Klarna: AI가 실제 마케팅 비용을 얼마나 줄이냐면요
스몰토픽이에요~ #생성AI 를 도입한다는 기업들은 많지만, 어느 정도의 성과가 나오는지는 공유한 기업이 드물었어요. 여기 #klarna 가 공유해주었네요. 대행사 매출을 1/4 줄이고, 연간 1000만 달러 정도 비용을 절감했답니다! 지금 마케팅에 AI를...
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