CRM과 ‘브랜드 멤버십(Loyalty Program)’
오늘 정기수의 마케팅용어에서 #CRM 과 #애널리틱스 의 차이를 설명했지요? 이 CRM을 고도화하기 위해 하나 더 고려해보셔야 할 부분이 있어요. 그건 바로 #브랜드멤버십, 즉, 충성도 프로그램 혹은 로열티 프로그램요. 올드한 멤버십가지고는...
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