백화점이 크리스마스에 ‘제품’이 아닌 ‘경험’을 판매하는 법
소비자들은 점점 ‘제품’ 구매 보다 ‘#경험’ 구매 지출을 늘리고 있어요. 이럴 때 제품 판매에 특화되어 있는 #백화점 들은 대체 무얼 팔아야 할까요? 백화점들은 아예 경험 상품을 준비하고, 또 경험적 뉘앙스를...
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