광고 대행사의 투명성 위기: 달라지는 디지털 광고 생태계
지난 달 ANA(미국 광고주 협회)가 충격적 보고서를 냈어요. 이 협회는 8년전 #광고대행사 비리를 폭로하는 보고서를 발간해 전세계에 #인하우스 마케팅 붐을 일으켰었죠. 8년이 지난 지금 대행사들의 불투명성은 그다지 개선되지 않았어요. 하지만...
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