美,日 ‘리워드형 리테일 미디어’라고 들어봤숴
요즘 디지털 광고계에선 #리테일_미디어 에 대한 관심이 뜨거워요. 다른 채널과는 달리, 리테일 미디어 광고는 뛰어난 ROI를 자랑하는데요. 여기 기폭제가 되어 줄 #리워드형 리테일 미디어 컨셉이 미국과 일본에 등장했어요. 리테일러들은 알고...
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