日 편의점 의류 PB ‘편의웨어’의 현재
패밀리마트가 디자이너 오치아이 히로미치가 제작한 ‘편의 웨어(Convenience Wear)’를 선보인지 벌써 4년 차에 접어들었어요. 이 ‘편의 웨어’는 패밀리마트 스트라이프를 활용한 양말로 출시되자마자 바이럴을 일으키며 남다른 존재감을 발휘했어요. 처음엔 편의점에서 옷이 과연...
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