日 일본판 올리브영들의 저렴하지 않은 고급 PB들
최근 달라진 #PB 전략을 엿볼 수 있는 또 하나의 사례예요. 일본판 올리브영들은 이제 저렴하지 않은 고급 PB들을 개발하고 있어요. 지금 소비자가 원하는 상품은 과연 무엇일까요? 일반적으로 PB(프라이빗 브랜드) 라인은 일반적으로...
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