日 다이마루마츠자카야 백화점 ‘구독’ 서비스의 내부
나날이 줄어드는 #백화점 매출. 여기서 구조적인 출구를 찾으려면, #반복구매 를 확보하는 #구독 형 서비스가 답이라고 생각하는 기업이 있어요. 바로 다이마루마츠자카야 백화점인데요. 이 기업은 줄어드는 백화점 패션 사업을 브랜드와 손잡고 새로운...
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